Thursday, 20 November 2008

Follow the money


The Internet has sawn itself in half - some people are avoiding spending on Internet retail sites.

Reports and rumors reveal that e-commerce spending is becoming polarized. Online retail spending between August and October grew just about 4 percent from last year, with spending declining by 3 percent in households earning less than $50,000. Those with incomes between $50,000 and $100,000 showed a 1 percent growth. However, households with at least $100,000 wage power increased their spending by a healthy rate of 14 percent.

Don't saw yourself in half, reach that
14 percent, follow the money.

Friday, 24 October 2008

I hate Winter!

Why do we have to turn the clocks back in here in the UK?

Dark nights, dark boring nights and even more dark boring nights. Did you know that more jobs could be created in the tourism and leisure industries if clocks were not turned back an hour every October, a new report claims. However, the dark nights mean we can get more work done - no distractions.

We will be building our clients even more Sitemaps. These are an easy way for webmasters to inform search engines about the pages on their sites, listing those that are available for crawling. Just like the navigation system in your car (providing it is up to date). A simplistic explanation of a Sitemap is that it is an XML file that is a list of URLs from a web site, written down in a method and a language that search engines can more easily understand, consequently this allows them to intelligently crawl the website, discovering new pages from links within the site and from other sites. Read more...

Let us make you a site map

Tuesday, 21 October 2008

I don't want to be on the Internet


There is a massive problem with taking up our sitemap offer - the flip side of the coin is having too much success with your website. It can be a pain having too many orders, making too much money, having a popular website....it is a lot of hard work.

If I'm honest I hate being swamped under with work, I would much rather prefer to take things at a reasonable pace. Search engine optimisation can create a beast, one that devours your time and leads to chaos, causing divorce or worse.

Having the luxury of a website that nicely ticks over and bumbles along a gentlemanly pace is all well and good - if you have a disposable income (you are a lucky person in this reccession). Are you a struggling peasant? - Why not let someone who is in control of their web world give you a hand email us.


If you don't want to be seen in search engines remember weighting is given to the titles of documents contained within your site. Keywords are also weighted and so is description and document text. Create your business web site, optimized without content, titles, description or text - then you can bumble along at a gentlemanly pace and be a complete failure - what joy what bliss.

Monday, 13 October 2008

Are you sucking or chewing on woollen items?


Are you stressed-out and suffering from compulsive disorders, self-harming and sucking or chewing on woolen items such as blankets... Are you contributing to Britain's high divorce and break-up rate between couples and their pets?

The increasing frequency of relationship breakdown means that not only are you neglecting your web business optimisation problems but maybe your pets are developing your obsessive and compulsive disorders as well. Make your web optimization and site map needs part of your pet health care regime.

Don’t be a dog – Email Us.

Saturday, 27 September 2008

Do my friends think I’m successful?




It is ingrained into our psyche from an early age that failure is a bad thing. From birth to death we are compared, or we compare ourselves, with people that have failed or succeeded. To be successful is to appear to our peers as socially, financially and intellectually superior. To fail is the complete opposite, to be ostracized by this successful society. Our preoccupation with success and its consequent obsession creates within us a crisis of identity. ‘Am I successful?’ ‘Do I appear to be successful?’ ‘Do my friends think I’m successful?’ Is it all just a facade, we have been taken in by what we see and what we are being told.

In many ways this hierarchy also applies to successful site maps and web sites. Sitemaps organise information on a site into a logical order - you can confuse or overwhelm the user with to much information. A successful website (and its sitemap) relies on the principles of efficiency; success is that knife-edge that teeters between effectiveness and catastrophe. Too many unimportant pages or non relevant pages can harm your site. Excluding some pages from a site map can be advantageous. The trick is to tempt catastrophe and not create it.

It is important to survive and once your site is accepted by the search engines, with time, maturity will make you more successful. Being around on the web for a few years is better than being the new kid on the block – just hang in there and create your own history.



Where do you place a link to a site map on a site? The most common place is in the footer navigation.