Tuesday, 7 April 2009
Optimization Techniques (used correctly)
We are all trying to discover phrases that pay. Finding the right key phrases for your business and placing them for best effect is the quest for the Search Engine Holy Grail.
How does Google find your pages and index them appropriately?
Building the right foundations for your web site, in a structure that makes sense, in both a grammatical and key word manner is the way forward. This is copy writing. The art of page copy-writing enables the deployment of key phrases through your site. Assisting search engine results pages (like on Google and Yahoo) to catalog your web presence in a correct manner. By placing the hot phrases carefully within your website you can go from a rank outsider to a world beater.
There is a lot of mythology out there about how to make a good web site. The truth is that if you have a product, idea or a service that is good, then the content of your pages have to be as equally good (if not better). Implementing SEO strategies for small (and large businesses), blogging etc. is important to establishing your site, product or brand. There is no point in just having a website, you need a website that works for you and your ever increasing visitors. Making your site 'Google Friendly', ‘Yahoo Friendly’ and ‘User Friendly’ are optimisation techniques used correctly.
How does Google find your pages and index them appropriately?
Building the right foundations for your web site, in a structure that makes sense, in both a grammatical and key word manner is the way forward. This is copy writing. The art of page copy-writing enables the deployment of key phrases through your site. Assisting search engine results pages (like on Google and Yahoo) to catalog your web presence in a correct manner. By placing the hot phrases carefully within your website you can go from a rank outsider to a world beater.
There is a lot of mythology out there about how to make a good web site. The truth is that if you have a product, idea or a service that is good, then the content of your pages have to be as equally good (if not better). Implementing SEO strategies for small (and large businesses), blogging etc. is important to establishing your site, product or brand. There is no point in just having a website, you need a website that works for you and your ever increasing visitors. Making your site 'Google Friendly', ‘Yahoo Friendly’ and ‘User Friendly’ are optimisation techniques used correctly.
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Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don’t know you even exist.
The most efficient way (we have found) to get noticed is to place a simple xml site map onto your site and then physically submit the page(s) to the major players.
Yes there are other important steps to take - the mysterious ‘Search Engine Optimisation’ but even so you still have to be visible in the first place.
We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets to the right place.
Sitemap Service for £2.50 - site map generator
When we have received your payment we will send you a zip file (which you need to unzip) with all the site map files/images you need to upload to your server. Only upload the files and images and not the folder.These files and images must be placed in your root directory so that the url is www.yourownsite.whatever/sitemap.html (and .xml). When you have done this email us back to say it is done and we will submit it to Google.
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