Friday, 1 May 2009

More visitors?

Trying to constantly update your websites and the information relating to your sites is an overwhelming task. As your your business continues to grow and the hits and visits increase you will need to know more about your visitors. Is the traffic you pull to your site due to your interesting content? Are people remembering the important information in your text or are they just remembering the verbal padding?

After launching a website it easy to sit back and wait for it to happen. The Internet is a universe, and it is full of big stars and little stars. It is no wonder a new website doesn't get much traffic and nobody is clamoring to buy their products or services...

Creating content that is memorable is important to your business and vital in getting the results from all the hard work you have done with your web presence - you have to get involved in your websites search engine optimization. Optimisation is not a static process - updating web pages and creating new web content creates memorable websites - which is important if they have a commercial purpose. The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating - it needs to be fed in order to sustain your client audience, they need to know what you have to say about your product and they need constantly updated material. You have to remix your site sometimes.

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Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don’t know you even exist.

The most efficient way (we have found) to get noticed is to place a simple xml site map onto your site and then physically submit the page(s) to the major players.

Yes there are other important steps to take - the mysterious ‘Search Engine Optimisation’ but even so you still have to be visible in the first place.
We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets to the right place.

Sitemap Service for £2.50 - site map generator

When we have received your payment we will send you a zip file (which you need to unzip) with all the site map files/images you need to upload to your server. Only upload the files and images and not the folder.These files and images must be placed in your root directory so that the url is www.yourownsite.whatever/sitemap.html (and .xml). When you have done this email us back to say it is done and we will submit it to Google.

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