Wednesday, 23 September 2009

Green SEO?

Is your site powered by 100% wind energy; are the machines hosting our Web site and e-mail are fully eco-friendly! As energy awareness continues to grow, people aren’t just looking to make lifestyle adjustments — they want to make environmentally responsible decisions, get powered by renewable energy. We are making the effort and helping our clients to be eco-conscious. This initiative isn't a marketing ploy; we encourage responsible environmental practices inside the office and practice them outside the office and we know that many of our clients feel just as strongly.

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OutsiderInternet .com, have several hosting and managing options available. We can even help with 'search engine rankings':

Search Engines consider a number of factors when ranking websites. One important factor is 'links' from other websites each link validates your website. The more ‘clicks’, the larger the perceived trust and importance your website implies. This in theory, will increase its ranking.

Tuesday, 1 September 2009

Product the Obscure?



You can't really afford to be to obscure about your products, you need to know what you are and who you are. To achieve success you need an understanding of your industry and to be able to identify your marketing performance indicators.Understand your online & offline competitors and measure your search engine visibility against them.

By targeting your market audience through detailed keyword analysis, enables you to promote quality lead generation and create a dynamic SEO campaign.Use off site SEO strategies. Use non-paid link building techniques to increase your website's perceived market relevance within your outlined market sector. However, a little belief in superstition and myth helps.

Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘Tall dark handsome man’ or go on ‘A long journey’. Alternatively you could read your horoscope late in the evening and interpret the day’s events and adapt them to the mystical words. "Yes I did meet someone important today". The interesting thing about prediction is that you could meet a tall dark handsome man, go on a long journey and meet someone important and never read your horoscope. Does this mean the day’s events were not predicted?

Similarly you can use these basic ideas and apply them to Search Engine Optimization. You can interpret the statistics about your website using all the probabilities used in horoscopes. You could be number one in Googgle searches without doing anything. You could be high ranking and claim it is all due to your expert's SEO techniques. In reality it will probably be a combination of both. Can you, however, afford to leave everything to chance?

Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don’t know you even exist.

The most efficient way (we have found) to get noticed is to place a simple xml site map onto your site and then physically submit the page(s) to the major players.

Yes there are other important steps to take - the mysterious ‘Search Engine Optimisation’ but even so you still have to be visible in the first place.
We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets to the right place.

Sitemap Service for £2.50 - site map generator

When we have received your payment we will send you a zip file (which you need to unzip) with all the site map files/images you need to upload to your server. Only upload the files and images and not the folder.These files and images must be placed in your root directory so that the url is www.yourownsite.whatever/sitemap.html (and .xml). When you have done this email us back to say it is done and we will submit it to Google.

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